Fashion edit

What's In Fashion?

Pakistani fashion is not one silhouette. Browse wearable shapes and choose them based on your comfort, occasion and weather.

Women • Summer

Straight Shirt

Easy to dress up or down. Pair with wide trousers or shalwar and a light dupatta.

Trend ★★★★☆ • Comfort ★★★★★

Formal • Wedding

Embroidered Long Shirt

A polished formal silhouette. Keep fabric lighter in hot weather.

Trend ★★★★★ • Occasion ★★★★★

Men • Traditional

Kurta + Waistcoat

Classic Pakistani dressing with strong occasion flexibility.

Trend ★★★★☆ • Versatility ★★★★★

Women • Festive

Palazzo Suit

Wide-leg palazzo with an embroidered shirt — airy yet dressy for summer events.

Trend ★★★★★ • Comfort ★★★★☆

Women • Modest

Ivory Long Shirt

Covered, elegant and timeless. Tone-on-tone embroidery keeps it understated.

Trend ★★★★☆ • Elegance ★★★★★

Men • Winter

Statement Waistcoat

Black, maroon or bottle green over a white kurta — the winter wedding uniform.

Trend ★★★★★ • Versatility ★★★★☆

Women • Modern

A-Line Kurti

Creates movement while keeping the overall look modest and clean. Great with tights or cigarette pants.

Women • Spring

Thread-work Kurta

Ivory base with joyful multi-colour embroidery — a spring favourite.

Unisex • Layering

Printed 3-Piece + Shawl

Useful in autumn when mornings and evenings need more coverage.

Men • Daily

Everyday Shalwar Kameez

Soft cotton, relaxed fit and a chadar on cooler days — the original comfort wear.

Children • Eid

Comfort Set

Simple breathable fabrics, easy movement and washable construction.

Children • Heritage

Mirror-work Frock

Sindhi embroidery and shisha-work — colourful, cultural and festive.

Trend of the season

The palazzo is here to stay.

Wide-leg trousers have replaced fitted bottoms for most of the year. They're cooler in the heat, flattering on every body type, and instantly dressier than a regular shalwar.

Pair with straight or slightly A-line shirts
Choose lawn or cotton in summer, khaddar in winter
Add block heels or khussa for weddings

Build a palazzo look →

Colour report

Shades people are wearing now.

Spring

BlushMintLilacCream

Soft and fresh — pair with silver jewellery.

Summer

WhiteLemonPowderBeige

Light shades reflect heat and look crisp.

Autumn

RustOliveMustardBrown

Earthy tones that echo Hunza's poplars.

Winter

MaroonNavyBottleCamel

Deep, rich and perfect with velvet.

Finishing touches

Accessories that complete it.

Khussa

Embroidered flats for every season and occasion.

Jhumka

The bell-shaped earring that makes any outfit festive.

Shawl

Warmth and grace — embroidered pashmina for winter.

Waistcoat

The fastest way to formalise a man's kurta.